Robert Dutton.

Freelance product design

My name is Robert Dutton. I'm an experienced freelance product designer dedicated to delivering creative product development services to innovators, start-ups & SMEs.


On this website you will find examples of my work and details of how I can help translate your ideas into commercially successful products.



I have a real passion for good design and my approach is simple; Deliver innovative, relevant solutions through a carefully developed understanding of the user needs & design goals.



I'm a freelance product designer based in Cheltenham, Gloucestershire. Through my career I have gained a great deal of experience working with businesses, start ups and entrepreneurs, delivering great new products across a broad range of markets and product categories.


As a freelance product designer I've had to opportunity to collaborate on some great new ventures, ranging from Bluetooth headphones through to gummy bear pencil cases and everything in-between!


+  Product design experience across diverse product categories

+  Driven to create practical, aesthetic design solutions

+  4+ years design experience

+  Consumer, industrial & medical product design

We are very happy with Robert’s work. He's fast, reliable and most importantly he’s an excellent communicator. Robert made sure that he understood the scope of the project and he closely followed our vision for the final product.

Tanja Prlincevic


I offer a full development service across the complete product design process; from initial product definition through to design & manufacture. Alternatively I am also able to provide specialised support at any stage in your development process;

Design Insight & Market Strategy

A detailed understanding of your user, technologies and market landscape is essential to informing and defining your idea. By developing insights through detailed research activity and challenging the brief, we can create innovative - engaging products consumers want.

+ Market Research

+ User Research & Observation

+ Regulatory Standards & CE Marking

+ Market landscaping & competitor analysis

+ Human Factors & Ergonomics

+ User Interviews & Insight Gathering


Industrial Design

Aesthetic and functional aspects of the design are explored in order to resolve your design brief. By developing a thorough range of ideas and solutions, we are able to ensure that all options are considered in order to fulfil the design requirements of the project.


Processes such as sketch development, early stage modelling and concept rendering are used in order to visualise and assess designs. Working in collaboration we can ensure that the design is fully defined as the project progresses.

+ Ideation

+ Testing & Prototyping

+ Design Communication:

    (Sketches / Photo-realistic-rendering / Video animation)

+ Colour, Material & Finish

+ Design Review & Evaluation


Manufacturing & Design Implementation

Refinement of the design through phases of prototyping and testing enables us to establish a robust product that meets the design intent and is ready for production. The final prototypes that you need will depend upon your design requirements, and can range from ergonomic/functional models to fully representative, one-off designs.


Sourcing production suppliers can be both a time-consuming and demanding process.  I can provide support finding the right UK or overseas manufacturer to suit your anticipated order volumes, materials and processes.

+ 3D CAD

+ Design for Manufacture

+ Final Product Testing & Verification

+ Supplier sourcing

+ Production Management

+ Technical File Creation


Recent Work.

Here you will find a selection of some of my recent projects. As a product designer I'm regularly introduced to new design challenges across a broad spectrum of product categories. During my career in product design I’ve worked on a multitude of projects across contrasting product categories. Each project is unique and requires a separate approach with individual goals and objectives.


Some of the product categories I’ve worked on, but not limited to;


Consumer electronics, children’s toys & games, camping accessories, renewable energy, men’s & women's accessories, audio visual equipment, personal protective products, medical devices, HVAC & filtration, computer peripherals, cookware, drone accessories, extreme sports equipment, bicycle design & accessories and multi-tools.


Client confidentiality is something that I take very seriously. As such many projects are either not yet in production or covered by existing NDA's and cannot be shown.



T: (0) 7864 945 921


Robert Dutton | Freelance Product Design

Copyright © 2018 All rights reserved.


Cheltenham, UK